Problem Statement: Parents and guardians wants a way to buy clothes for their childrens
and
resell their old ones easily.
Solution: Design an app for the users to buy and resell children's clothes.
Secondary Research
- The Indian kids’ apparel market is valued at ~USD 22 billion (2024), growing steadily with rising income, urbanization, and e-commerce.
- Urban parents increasingly seek branded yet affordable clothing for their children.
- Secondhand clothing is gaining popliarity post-COVID, as families look for sustainable and cost-saving options.
Hypothesized Pain Points
- Children clothes outgrow quickly, making well-conditioned clothes unusable in a short time.
- Accumulation of unused clothes create clutter at home, making it difficult to manage space effectively.
- Parents struggle to find easy and trustworthy platform to resell chilren’s old clothes.
- Buying children’s clothes frequently can be a financial stress, especially with fast-growing children.
User Persona
User Journey Map
Competitive audit and report
I have done the competitive audit of four companies and made a report.
Key Findings
- Hopscotch: Variety of clothes but no resell option.
- The Share Bear: Great UI but website available only in English.
- eBay: Sellers can open stores and promote listings but overwhelming for the first users.
- OLX: Direct chat between buyer and seller but too much promotional content on some pages.
Storyboards
Paper Wireframes
Home Page
Search Page
Product Details
Site map
Lo-fi Screen Flow
Usability Testing
Objective: The goal of this usability test is to evaluate the prototype and to check if the users could sell and buy clothes easily .
Methodology: Moderated usability study with a participant.
Prompts
- Find Cart
- Purchase a cloth
- Sell a cloth
Insights
- Expected a confirmation page after pressing “Order” button.
- Wanted to select quantity before ordering.
Hi-Fi Screen Flow
Final Product Look
Key takeaways
- Learned about the User Research and Persona to understands the users.
- Learned the important of wireframes before moving to high-fidelity designs.
- Learned about visual hierarchy, color usage, and typography.
- If you want to try the prototype 👉 Click here